The most important aspect of ensuring a successful design process lies in fully understanding the client’s needs. For this reason, we spend a significant amount of time ascertaining exactly how our clients’ businesses operate, and what would truly work best for them. However, despite the fact that we will ensure that all the technical strategies and complex procedures in the design process will be handled by us—so giving the client peace of mind—you will ultimately have complete control of the project throughout. In order to make sure that your logo produces the desired effect, and attracts new and targetedclients, as well as create a highly-favourable impression on your current clients, we only employ designers with substantial experience and talent in their field, as well as design consultants who will take the time to truly understand your business to come up with the most effective possible design brief.
It is often thought that a logo is only there to add a little colour to a company name, by providing a pleasant graphical distraction. In reality, a good logo does far more than this: it is a unique image playing a vital functional role, defining your business, level of professionalism, and allowing you to be instantly recognisable among clients and competitors alike. Our highly-experienced group of designers understand this, and are able to add their own insights to produce logos of real quality that meet these requirements.
The benefits of these services for professionals in the marketing and advertising industry
If you have a client who requires logo design services, we will be able to assist by providing a top-level professional service in this area.
Guarantees of top-quality work
As a representation of your company, a logo is something which should not be compromised on. Most companies assign one designer only to a client’s logo design project. In contrast, we always use a design team for each individual project, so as to be able to draw from many different ideas and come up with the best design to fit your company’s needs. These teams consist of 2–5 designers for each project, and we believe that the results of this approach are immediately obvious in terms of the quality of the customised logo design, as soon as the first concepts are put forward to our clients.
Meeting tight deadlines
We understand that it is sometimes necessary to work within very tight deadlines without it affecting the high quality of the work produced. We have experience in meeting these requirements, and indeed, we will always start work on the design process from the moment you place your order with us with the necessary information (basic company profile, preferences for the logo, and so on). As a result, we have reduced the time it takes to create unique logo concepts for our clients to just 3 working days.
Avoid using clip art or lower quality DIY packages when creating your logo
You may be considering using clip art or DIY packages to create your logo due to financial constraints. It is true that a high-quality logo can cost anything up to $10,000 (according to the Graphic Artists Guild). However, at NVK, our highly-qualified designers are able to offer a logo design service of comparable quality for a mere £149 – a tiny proportion of what you would otherwise have to pay to ensure a similar (or even inferior) result.
Reliable service and satisfaction guaranteed
We do not believe you will come across another logo design company that guarantees client satisfaction. Nevertheless, without such a guarantee, there is a significant element of risk involved, both in terms of time and money. At NVK, we are so confident in the quality of our designs, that we offer a service guarantee. In the end, we are sure that by using our company, you will end up with a logo that meets, and even exceeds, your high expectations.
Reputation driven by client success
NVK is proud to have been in existence for a many years, as well as having a strong position in the market. This means that you can be confident that you are dealing with a company with an established reputation—both in terms of quality and stability—who will be glad to develop long-term relationships, regardless of how you choose to develop in the future.
What sets us apart:
· Top-quality customer service
· Each design individually made; no clip art or templates used
· Logo designers committed to each project. Only designers providing the best quality designs work for us
· Print or web-ready logo designs
· Customer support via phone and email available 24 hours a day, seven days a week.
· Dedicated project manager providing a single point of client contact in the company
· A range of services and prices to best meet client’s requirements, regardless of budget
We follow an established 5-stage procedure when designing logos:
· Stage 1:Client chooses the most appropriate logo-design solution for their company.
· Stage 2:Client submits brief for designers to base their work on.
· Stage 3:First individual logo designs delivered to client for initial assessment and feedback.
· Stage 4:Revised logo designs delivered to client for second round of assessment and feedback.
· Stage 5:Final logo design delivered to client.
How the logo is delivered:
The final logo design is made available to the client in a number of formats, as detailed below.
EPS Format
A vector image in EPS format allows you to alter the size of the logo without there being any negative effect on image quality. In addition, this file is necessary should you wish to make any changes to your logo at a later date.
EPS file format is particularly useful for the following applications:
· Business cards and company stationery
· Advertising posters and other signs
· Company marketing materials, such as leaflets and brochures
· Packaging materials
· Postcards and pamphlets used for direct marketing
· Images to appear on cars and other vehicles
· Embroidered images, as well as screen printing
· Some software applications, including a number of programs in the Microsoft Office suite
JPEG & GIF Format
Although JPEG images have a lower image resolution compared to EPS format, loses quality when it is enlarged, and should not be used for printing, they nevertheless have a number of advantages. It is the most useful format when using your logo for websites, for example. GIF format is similarly useful for online applications. In addition to websites, images in these formats are useful for EDM emails, email signatures, online advertising, and some programs in the Microsoft Office suite.
TIF Format
This format is the most convenient one when transferring images from one application to another, and is ideal for use in Microsoft Word, Excel, PowerPoint and Outlook. The print quality is reasonable for basic needs as well.
BMP Format
This is a lower-resolution file format and can be used in most Windows applications, as well as being ideal for creating invoices using QuickBooks..